Authors: Paul A Argenti. Janis Forman.
Hardcover, 256 pages
Publisher: McGraw-Hill
Publication Date: 2002-06-07
Edition: 1

Reviews :

   

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

...

Authors: Don Peppers. Martha Rogers.
Paperback, 464 pages
Publisher: Doubleday Business
Publication Date: 1996-12-14


Reviews :

    The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.

Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to:

* Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;

* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;

* Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.

Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores....

    What will life be like after  mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers....

Authors: Richard J. Leider.
Hardcover, 162 pages
Publisher: Berrett-Koehler Publishers
Publication Date: 1997-08
Edition: 1st

Reviews :

    Can there be more to life than just going to work everyday and doing your job? Is there work that is unique to you? Is there a job that you are uniquely called to do? In The Power of Purpose, Dick Leider provides a practical process for answering these questions and creating a life filled with meaning and passion.

We all possess a unique intelligence, a unique ability to do the work we were made for. The Power of Purpose is a remarkable tool to help you discover your calling. Concise and easy to read, based on many interviews with people of all ages, and including numerous stories of people living on purpose, The Power of Purpose is an original guide to discovering the work you love to do.

Leider examines the critical importance of a sense of purpose in achieving a full, productive, and contributory working life, and offers a detailed, practical process for finding your calling.

"Purpose" and "Calling" seem, at first glance, grand words, best reserved for a gifted few. But we all posses an ability to do the work we were made for. The Power of Purpose is an original guide to discovering your unique calling.

Bestselling author and career counselor Richard Leider offers a thoroughly relevant discussion of the call to work. He provides a practical process for creating meaning in your life and work. He focuses on living and working from the inside out, grounding the common sense of soul work in the common practice of everyday life.

If you've ever wondered why you get up on Monday morning, The Power of Purpose will help you find the answer to that question and integrate it into the whole of your life....

    The Power of Purpose: Creating Meaning in Your Life and Work, by respected life/work planning specialist Richard Leider, is a lofty yet down-to-earth guide for people struggling to find their true professional callings. Developed through the author's considerable personal experience and extensive interviews conducted over the past 20 years, it's designed to serve as a jumping-off point for those who'd truly like to combine their "own unique gifts" with "the needs of the world" to carve out a vocational niche that's both individualized and highly rewarding. A helpful guide to using the material in a reading group is included....

Authors: Abraham Zaleznik.
Hardcover, 268 pages
Publisher: Palgrave Macmillan
Publication Date: 2008-08-05


Reviews :

    ...

Authors: Alan G Robinson. Sam Stern.
Paperback, 276 pages
Publisher: Berrett-Koehler Publishers
Publication Date: 1998-01-01
Edition: 1

Reviews :

    Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations....

    Alan G. Robinson and Sam Stern, university professors who have served as advisors on creativity to organizations around the world, believe that the proper combination of imagination and originality is what really pumps life into a company. In Corporate Creativity: How Innovation and Improvement Actually Happen, they cite numerous examples of its place in celebrated corporate success stories and suggest various ways that other firms can harness it. Focusing on six elements they see as essential to the process, the authors show how virtually any institution can work to encourage creativity within its ranks. ...

Authors: Henry Mintzberg.
Hardcover, 400 pages
Publisher: Oxford University Press, USA
Publication Date: 2008-01-30


Reviews :

    There is a great deal of practice, discussion, and publication about strategy, but surprisingly little investigation of the processes by which strategies actually form in organizations. This book reports the results of Henry Mintzberg's investigation about this that he has conducted over several decades.
Defining realized strategy - the strategy an organization has actually pursued - as a pattern in a stream of actions, this investigation was able to track strategies in organizations over long periods of time, usually three or four decades, and in one case, a century and a half. This meant the patterns by which strategies form and change in organizations, the interplay of 'deliberate' with 'emergent' strategies, and the relationship between leadership, organization, and environment in the strategy formation process, could be revealed.
An introductory chapter considers the term strategy, and the various ways it has been and can be used, and then introduces the studies. These are reported in the next ten chapters, with descriptions of what the strategies were, how they formed over time, and how they combined to establish periods in the history of the organization. This is followed by conclusions about the study revealed about the process.
These studies range across business (six studies), government (two studies), an architectural firm, and a university, as well as one professor in that university. They include U.S. strategy in Vietnam (1950-1973), Volkswagenwrk (1937-1972), and the National Film Board of Canada (1939-1975).
The final chapter, entitled 'Toward a General Theory of Strategy Formation', weaves these findings together in two themes. First is strategy formation in different forms of organization: Strategic Planning in the Machine Organization, Strategic Visioning in the Entrepreneurial Organization, Strategic Learning in the Adhocracy organization, and Strategic Venturing in the Professional Organization. The second theme considers stages in the formation of strategies, from Initiation through Development to Renewal....

Authors: Peter Schwartz.
Hardcover, 258 pages
Publisher: Doubleday Business
Publication Date: 1991-04-01
Edition: 1

Reviews :

    Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. Author lecture tour. National business media....

Authors: Ketan Patel.
Hardcover, 200 pages
Publisher: Hutchinson
Publication Date: 2005-07-11


Reviews :

    In the same way that Machiavelli, and Sun Tzu before him, exploded all existing ideas about strategy in The Prince and The Art of War, The Master Strategist cuts across politics, economics and business to set out a new and compelling way to think about strategy for a peaceful, prosperous and more free future.

We stand at a point in history where we can have almost anything we desire. Our ability to compute the underlying equations of everything — our genetic code, the structure of matter, the nature of time and space — promises to enable us to enter a new era of miracles. The ability to create new weapons that can reach any enemy promises to enable us to wage any war. Learning how to harness and direct this capability is now critical if we are to forge a better future.

It is in Man’s nature to dream and aspire and then to endeavour, deceive and fight to achieve his dreams and aspirations. Strategy is merely the word we give to the thought that goes into determining how we will prevail.

Ketan Patel, founder and head of the Strategic Group at Goldman Sachs, meets with leaders in international business, investing and government policy every week. This unique access to people at this level has given him the opportunity of discussing with them some of the most fundamental questions facing us, in particular, the strategies for creating peace, prosperity and freedom.

The Master Strategist explains why our current approaches to strategy are failing to create a world where power, purpose and principle are exercised to produce global peace, prosperity and freedom. It sets out the agenda for a new approach to strategy that will be compelling for strategists from the White House to Wall Street to the streets of London, Tokyo, Shanghai, Mumbai and beyond....

Authors: Chester Dawson.
Hardcover, 280 pages
Publisher: Wiley
Publication Date: 2004-09-06


Reviews :

    A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years....

Authors: Jay W. Lorsch. Thomas J. Tierney.
Hardcover, 256 pages
Publisher: Harvard Business School Press
Publication Date: 2002-04-26
Edition: 1st

Reviews :

    Every company relies on talent to succeed, but none so much as professional service firms. Within this rapidly expanding, trillion-dollar sector, people are more than "valuable assets"; they are the source of competitive advantage. Indeed, success is determined more by the people these firms pay than by the people who pay them. What separates the best professional firms from their less-successful competitors? And what lessons do their experiences hold for other talent-driven businesses?In this comprehensive book, respected academic Jay W. Lorsch and accomplished practitioner Thomas J. Tierney draw from rigorous research and decades of experience to provide a practical perspective on how to win in professional services. Their work is based on an analysis of industry leaders in fields as diverse as law, accounting, investment banking, advertising, information technology, executive search, and management consulting. "Aligning the Stars" argues that strategic success is achieved by building an organization of executive-level stars whose day-to-day performance reinforces and ultimately achieves the goals of the business. Outstanding firms align stars across business lines, geographies, and even generations.Through compelling real-world examples, Lorsch and Tierney show how successful firms create and sustain alignment via: Strategy - determining which elements of strategy are most important and why - and how effective implementation incorporates organizational realities; People Systems - converting talent into stars, while nurturing "firm first" behaviors; Structure and Governance - organizing around partnership principles - even in a corporate environment; Culture - actively managing the culture to guide - and control-individual behavior; Leadership - exercising effective leadership when the power to control "partner-peers" is limited; and, Careers - aligning individual stars by helping professionals build a life, not just a resume.By showing how to integrate strategy, organization, and the needs of individual stars, this book offers valuable lessons for the current and future leaders of every talent-driven business. Jay W. Lorsch is the Louis Kirstein Professor of Human Relations at the Harvard Business School. Thomas J.Tierney is the former Chief Executive of Bain & Company, and currently serves as Chairman of The Bridgespan Group, Bain's nonprofit affiliate....

    Combining perspectives of "a doer and a teacher" with experiences of two dozen professional service firms representing the ups and downs of the Old and New economies, Aligning the Stars offers detailed analysis of such firms today--and specific suggestions for their future success. Jay W. Lorsch, professor of human relations at Harvard Business School, and Thomas J. Tierney, former chief executive of Bain & Company (and now chairman of its nonprofit affiliate), interviewed principals at successful and struggling law firms, ad agencies, investment banks, and similar institutions to determine the practices that have helped the best thrive. Their conclusion: "Outstanding firms are consistently able to identify, attract, and retain star performers; to get stars committed to their firm's strategy; to manage stars across geographic distance, business lines, and generations; to govern and lead so that both the organization and its stars prosper and feel rewarded." Their book subsequently provides specific ways these "stars" (key performances critical to organizational success) can be "aligned" (via practices and structures that match their needs with those of the business). Lorsch and Tierney progress logically through client-centered strategies, development- and motivation-oriented people systems, corporate structure and governance, organizational culture, and leadership. A final section aims to help readers succeed in these newly shaped environments. --Howard Rothman ...