Authors: Peter Cheese. Robert J. Thomas. Elizabeth Craig.
Hardcover, 288 pages
Publisher: Kogan Page
Publication Date: 2007-11-28


Reviews :

    ...

Authors: Chuck Brymer.
Hardcover, 256 pages
Publisher: Palgrave Macmillan
Publication Date: 2008-11-11


Reviews :

    ...

Authors: II, Gordon C. Bruner. Paul J. Hensel. Karen E. James.
Hardcover, 800 pages
Publisher: South-Western Educational Pub
Publication Date: 2005-07-28
Edition: 1

Reviews :

    All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication....

Authors: Charles C Manz.
Paperback, 128 pages
Publisher: Berrett-Koehler Publishers
Publication Date: 2002-05
Edition: 1st

Reviews :

    "Failure" is one of the most dreaded words in the English language. The very idea of failing is enough to stop most people in their tracks. It can cause the majority to simply pack up, turn around and retreat without even trying. Yet it is through seeming failure that most of life's greatest successes are achieved. The Power of Failure is designed to provide simple yet profound ways to turn what appear to be failures into successes. It contains practical prescriptions for successfully meeting some of life's most common setbacks. The lessons of this book can help us all find the opportunities that are just waiting to be discovered in the challenges we face every day. This book is about failure, but failure in a whole new light. It is about how to Fail To Succeed....

Authors: Suzanne Taylor. Kathy Schroeder. John Doerr.
Hardcover, 304 pages
Publisher: Harvard Business School Press
Publication Date: 2003-09-04


Reviews :

    This is the exclusive story behind Intuit's hard-won success. It's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax - the company that beat mighty Microsoft and changed the way 25 million people manage their finances. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder - who were granted exclusive interviews with founder Scott Cook and other key figures - "Inside Intuit" tells this company's original and fascinating tale for the first time.The book vividly recounts each dramatic stage of Intuit's development: from initial conception to "bet the company" investments; from strokes of marketing genius to disastrous product launches; and from battles for survival to successive victories against arch-rival Microsoft - the company no one else could beat. Evident throughout this account is the power of Intuit's relentless customer focus, which guided the company from tiny start-up to a 6,000-employee, $1.4 billion business. Instructive and inspiring, Inside Intuit chronicles an enduring company's extraordinary success against overwhelming odds."This important book doesn't take any shortcuts in analyzing the building blocks of success. Taylor and Schroeder have written a fascinating blow-by-blow account of the thousand and one decisions that have made Intuit what it is. Highly readable, thorough, and extremely well researched Inside Intuit is a must-read for anyone who wants to understand success in Silicon Valley." - Emanuel Rosen, author, "The Anatomy of Buzz"."Inside Intuit is more than the history of a start-up that grew to dominate a major software category. It is a blueprint of success for entrepreneurs and investors who want to build great businesses in difficult environments." - Roger McNamee, cofounder, Silver Lake Partners and Integral Capital Partners. ""Inside Intuit" is a very entertaining book. Any entrepreneur at heart will enjoy and learn from the story of how Scott Cook and Tom Proulx faced so much adversity and came back from the brink of disaster to build a very successful, highly admired Silicon Valley company.Readers can learn many lessons from both Intuit's successes and mistakes.In the end, good ideas, hard work, determination, and strong values really do pay off!" - Dan Rudolph, Senior Associate Dean/Chief Operating Officer, Stanford Graduate School of Business. "I was thrilled to read the inside story of how Intuit was born and raised. I've always admired Intuit's strict attention to customer needs and feedback. Now I have a much better idea of how that culture was created." - Stewart Alsop, General Partner, New Enterprise Associates. ""Inside Intuit" offers readers the secrets behind that company's extraordinary success. The authors' insights into how Intuit trounced Microsoft alone are worth the price of the book!" - Andrea Butter, coauthor, "Piloting Palm: The Inside Story of Palm, Handspring and the Birth of the Billion Dollar Handheld Industry"....

Authors: Ken Belson. Brian Bremner.
Hardcover, 250 pages
Publisher: Wiley
Publication Date: 2003-11-26
Edition: 1

Reviews :

    Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise
The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers.

Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online....

Authors: Mark H. McCormack.
Paperback, 304 pages
Publisher: Penguin (Non-Classics)
Publication Date: 2002-01-15
Edition: 1st

Reviews :

    Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:

* End your day on time
* People who say they can keep a secret usually can't
* It pays to overestimate your competition
* The best ideas cannot be stolen
* Know when to say "It's none of your business"
* Get paid for thinking rather than doing
* Time in front of the customer is the best time of all
* Be wary of unanimous agreement
* Not every budget deserves your respect
* Learn the art of picking up the check


In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction-intelligence, creativity, and efficiency-that have always meant the difference between success and failure....

Authors: Laton Mccartney.
Paperback, 288 pages
Publisher: Ballantine Books
Publication Date: 1989-04-08
Edition: Updated

Authors: John Hagel III. John Seely Brown.
Hardcover, 218 pages
Publisher: Harvard Business School Press
Publication Date: 2005-05-02


Reviews :

    Offshoring and outsourcing have generated substantial savings and often controversial news coverage for many companies. But these technologies aren't even close to being the real story. Two of business' leading strategy thinkers argue that the only sustainable advantage will come not from using technology to cut costs - but to get better faster than rivals. The authors identity two key forces - dynamic specialisation and productive friction that will dramatically reshape the competitive landscape and show what firms must do to understand, build and exploit these forces before their competitors do....

Authors: Paco Underhill.
Hardcover, 256 pages
Publisher: Simon & Schuster
Publication Date: 1999-05-13


Reviews :

   

Why We Buy is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms.

Why We Buy is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, insight, anecdote and lots of hard data, retail anthropologist Paco Underhill leads the reader through a journey into shopping heaven and hell. For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering concrete and usable advice on how to adapt to the changing customer. For the general public, Why We Buy is a charming, funny and sometimes disconcerting mirror of who we really are.

Underhill and his company, Envirosell, are credited as being the founders of the science of shopping. For almost two decades, Underhill has been leading blue-chip clients into the retail trenches. Like a modern-day Margaret Mead observing at the local mail, Underhill's firm records and measures with great precision what goes on in stores as we wander or rush about, find what we want and sometimes do the unexpected. From base camps in New York City, Milan and Sydney, Underhill and his colleagues follow in person and on videotape between fifty thousand and seventy thousand shoppers a year through their retail experiences in stores, banks and public offices. (They record some twenty thousand hours of what Underhill reports to be generally some of the most profoundly dull videotape imaginable.) Why We Buy explains how consumer and retail marketing has gone from being a war to being a bar fight, an environment in which Coke is competing not only with Pepsi, but with every other product on promotional display.

The marketing tools the retail and package-goods industries have built over the past century no longer work as well as they used to. The gender models that have driven stores and designers have become increasingly obsolete; there is a reason why the Jeep Cherokee comes with a makeup mirror on the driver's side. With wry humor, Why We Buy looks at men trying to buy gifts in lingerie stores and women struggling for attention, service and respect in car dealerships and technology stores. It reveals how men are more promiscuous buyers and softer touches for children, as well as how a woman will spend even longer in the aisles if she is with a woman friend.

In Why We Buy, Underhill explains why we do what we do, notice what we notice, ignore what we ignore and buy what we buy. He tells us, for instance, why women won't linger to shop in narrow aisles, why the Internet cannot replace the shopping mail, how hardware stores are learning to adapt to women and how men are beginning to shop like women, how working women have altered the way supermarkets are laid out and why the person in charge at a branch bank sits at the desk farthest from the front door.

Paco Underhill's Why We Buy amuses and instructs, and it will change forever the way you look at stores and at yourself....

    In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald...