Authors: Leslie Butterfield.
Hardcover, 272 pages
Publisher: Wiley
Publication Date: 2005-12-06


Reviews :

    The three-pointed star. Magic. Mystique. Mercedes-Benz.

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance....

Authors: Curt Coffman. Gabriel Gonzalez-Molina.
Hardcover, 256 pages
Publisher: Business Plus
Publication Date: 2002-10-08
Edition: 1

Reviews :

    When it comes to getting ahead in business, The Gallup Organization has led the way with two landmark books: the New York Times and Wall Street Journal bestsellers First, Break all the Rules and Now, Discover Your Strengths. In its latest guide the world's hottest management consulting firm reveals your company's most valuable asset-and, with groundbreaking new findings and methods, shows you how developing that asset can lead to a quantum leap in cost efficiencies and profits.

FOLLOW THIS PATH

What do the world's greatest organizations have in common? They know that their most valuable resource is human-their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. Gallup research not only bears that out, but has uncovered the secrets of creating and managing an "emotional economy" that will provide boom possibilities for your company.

FOLLOW THIS PATH shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses. You'll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book's 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, discover the best employee and customer motivators, and much more.

Ignore the emotional economy-and miss out on financial performance. Helping you build relationships one customer and one employee at a time, this important book offers a unique new path for your organization to follow. All you have to do is value and develop human relationships all around you to transform your business-starting today....

Authors: Terry Deal. Allan Kennedy. Terrence E. Deal. Allan A. Kennedy.
Paperback, 232 pages
Publisher: Basic Books
Publication Date: 2000-05-15
Edition: 1

Reviews :

    ...

Authors: David Magee.
Hardcover, 256 pages
Publisher: Wiley
Publication Date: 2005-03-25
Edition: 1

Reviews :

    The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way....

Authors: Theodore M. Levitt.
Paperback, 238 pages
Publisher: Free Press
Publication Date: 1986-04-21
Edition: Exp Sub

Reviews :

    Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

...

Authors: Morgan W. McCall Jr..
Hardcover, 254 pages
Publisher: Harvard Business School Press
Publication Date: 1998-01-15
Edition: 1

Reviews :

    How do you develop the people who will one day lead your company? "High Flyers" challenges conventional wisdom about how to groom executives for the top positions in the firm by presenting a strategic framework for identifying and developing future executives that senior managers can use to identify and develop future executives. McCall demonstrates that the best executives aren't necessarily managers who possess a previously identified, generic list of traits or who have risen to the top through survival of the fittest. Rather, the real leaders of the future are those who have the ability to learn from their experiences and remain open to continuous learning. If these people get the right experiences on the job, they will have the ultimate opportunity to learn new executive skills. Full of vivid real-life examples, "High Flyers" is for everyone in the organization who has responsibility for developing people - as well as for aspiring managers who want to learn what it takes to become truly effective leaders. For companies, "High Flyers" demonstrates the power of executive development as a competitive advantage and the way to ensure the best leadership for the future....

Authors: Tom Peters.
Paperback, 368 pages
Publisher: Vintage
Publication Date: 1994-01-15


Reviews :

    Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A "must" read for every business person....

Authors: Jay Abraham.
Hardcover, 384 pages
Publisher: Truman Talley Books
Publication Date: 2000-02-21


Reviews :

    ...

    Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring...

Authors: Jack Trout.
Hardcover, 144 pages
Publisher: McGraw-Hill
Publication Date: 2004-03-26
Edition: 1

Reviews :

   

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

• Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
• Explores Trout's major themes, including survival, perception, differentiation, and more
• Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

...

Authors: Jim Brickley. Clifford Smith. Jerry Zimmerman. Janice Willett.
Hardcover, 320 pages
Publisher: McGraw-Hill
Publication Date: 2002-08-21
Edition: 1

Reviews :

   

A three-pronged strategy for dramatically increasing organizational performance and value

. .

Business leaders today need more than fads and buzzwords to beat the competition; they need a solid organizational architecture for identifying and resolving the problems that prevent companies from reaching their full potential. Designing Organizations to Create Value outlines just such a framework, providing executives with the tools they need to build a balanced, functional organizationAndshy;Andshy;one that helps ensure the success of the business as it lays the groundwork for increased firm value. This practical, sensible book, based on the author's bestselling college classic, follows a step-by-step process for identifying the critical aspects of an organization's internal structure and taking the appropriate actions to address them and lead the organization to greatness. That process, adaptable to virtually any

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organization or organizational structure, details:

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.
• Assignment of decision-making rights .
• Rewarding individuals .
• Evaluating performance .

...