What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn't going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future. The book analyzes issues such as:

* How tried-and-true formulas such as network effects, first-mover-wins, and supply-and-demand relate to e-businesses * Why companies counting on locking in consumers will need to rethink their strategies * When selling products over the Internet makes sense (and when it doesn't) * The dangers of comparing profits of brick-and-mortar firms with Internet firms...

"Do not put another dime into the stock market before reading this book. In all the millions of words that have been written about the Enron scandal, these are the first that really explain, in a way anyone can understand, what actually happened in the greatest stock swindle of modern times."
–Christopher Byron, author, Martha Inc.

"The Enron story, for most of us, is a monster. Fusaro and Miller clarify what went wrong in a manner that allows anyone to get their arms around the beast quickly, without killing oneself."
–Bill Crawford, former Chicago Tribune financial writer and Pulitzer Prize winner

"The authors’ sharp insights into Enron’s self-destructive culture provide a clear road map into its massive failure."
–Peter Behr, Washington Post financial reporter

What Went Wrong at Enron is the first comprehensive and clear explanation of what happened at Enron. Peter C. Fusaro and Ross M. Miller take you inside Enron and show you the who, why, what, where, and when of the sinking of this corporate Titanic. In an engaging style, they explain what happened and uncover the mistakes that led to Enron’s fall–in a way that anyone can understand. What Went Wrong at Enron offers a fascinating backdrop to all the whistle-blowing, backstabbing, grandstanding, deception, posturing, and silence that has become the Enron story....

• Adidas and Puma are competing companies owned by estranged brothers, both headquartered in the German mill town of Herzogenaurach.
• 314 acres of trees go into every Sunday edition of the New York Times.
• Soichiro Honda quit the company that bears his name because he lost his sexual potency and his ability to consume large amounts of alcohol.

With whimsical illustrations and a unique design inspired by the Wall Street Journal, this lively companion will appeal to every business executive (and aspiring executive) in your life....

Now, in this intriguing and entertaining exposé, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz.

But this is only part of the story. Along the way, you'll also become familiar with the larger-than-life personalities that have shaped Mattel's eccentric world. There's cofounder Ruth Handler, a "one-woman sales-merchandising-promotion-administrative force, a sort of industrial Orson Welles," who becomes a white-collar criminal. There's Jack Ryan, the "Father of Barbie," whose second of five wives calls him "a full-blown seventies-style swinger into wife-swapping and sundry sexual pursuits as a way of life." And don't forget CEO Robert Eckert, who came from the worlds of processed cheese and hot dogs to lead Mattel-only to get grilled by the U.S. Congress, and the world press, in the lead-paint-and-dangerous-magnets cause célèbre.

The phenomenal Barbie brand's 50th anniversary arrives in 2009, hot on the heels of the China Toy Terror recall scandal that has tarnished Mattel's image in the hearts and minds of millions of people worldwide. Toy Monster takes you inside the scandals that have been a part of this company, and shows you why today's toy business isn't always fun and games....

The "market" is the collective name for every act of buying and selling we participate in. It governs our economy and our lives, determining our values, our goals, and our accomplishments. We make it—and are made by it.

In Is the American Dream Killing You? Paul Stiles shows how the pressures of the market are causing undue stress in all our lives. He explains why there is so little trust in companies, why it seems harder to feel secure, and why we never seem to be able to rest anymore. In this stunningly well-researched and elegantly argued book, Stiles shows that the harried, anxious lives we lead have one common pressure—the market.