Authors: Hayagreeva Rao.
Hardcover, 222 pages
Publisher: Princeton University Press
Publication Date: 2008-12-21


Reviews :

   

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations.

Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies.

Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking.

Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.

Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels.

...

Authors: H. George Frederickson.
Hardcover, 288 pages
Publisher: Jossey-Bass
Publication Date: 1996-10-04
Edition: 1st

Reviews :

    In this field-defining, broad approach to the study and practice of public administration, H. George Frederickson, one of the field's most respected scolars, carefully measures the meets and bounds of public administration and fixes its place in the context of changing politics, values, and ethics. He describes a robust and exciting public administration that includes, but is much more than, effective government management. The Spirit of Public Administration defines an ethic for the field that illustrates:

• What the differences are between public administration and government administration, and how these differences redefine the field
• How to practice ethical and energetic public administration in the context of contemporary politics
• Why fairness and benevolence are as important as efficiency and economy
• What implications are evident in the transition from government to governance

Frederickson strongly defAnds broad grants of discretion to public administrators and then lays out the proper norms and ethic which should inform that discretion. And he firmly argues that the effectiveness of democratic government and modern governance, not just for the majority of but for all citizens, depAnds on the energetic exercise of bureaucratic discretion. The book concludes with seven principles that should guide everyone who works in public settings. Students and scholars will find The Spirit of Public Administration an exhilarating and challenging perspective....

Authors: John Steele Gordon.
Paperback, 304 pages
Publisher: Walker & Company
Publication Date: 2002-06-01


Reviews :

    ...

Authors: Ned Herrmann.
Hardcover, 334 pages
Publisher: McGraw-Hill
Publication Date: 1996-02-01
Edition: 1

Reviews :

    The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ``brain rut'' because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles--to create and manage Whole Brain Teams--and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ``whole brain'' orientation to thrive and profit in times of chaos--and it will help them to do the same....

Authors: James Harding.
Hardcover, 272 pages
Publisher: Farrar, Straus and Giroux
Publication Date: 2008-05-13
Edition: 1

Reviews :

    ...

Authors: The Project on Disney.
Paperback, 264 pages
Publisher: Duke University Press
Publication Date: 1995


Reviews :

    This entertaining and playful book views Disney World as much more than the site of an ideal family vacation. Blending personal meditations, interviews, photographs, and cultural analysis, Inside the Mouse looks at Disney World’s architecture and design, its consumer practices, and its use of Disney characters and themes. This book takes the reader on an alternative ride through "the happiest place on earth" while asking "What makes this forty-three-square-mile theme park the quintessential embodiment of American leisure?"
Turning away from the programmed entertainment that Disney presents, the authors take a peek behind the scenes of everyday experience at Disney World. In their consideration of the park as both private corporate enterprise and public urban environment, the authors focus on questions concerning the production and consumption of leisure. Featuring over fifty photographs and interviews with workers that strip "cast members" of their cartoon costumes, this captivating work illustrates the high-pressure dynamics of the typical family vacation as well as a tour of Disney World that looks beyond the controlled facade of themed attractions.
As projects like EuroDisney and the proposed Disney America test the strength of the Disney cultural monolith, Inside the Mouse provides a timely assessment of the serious business of supplying pleasure in contemporary U.S. culture. Written for the general reader interested in the many worlds of Disney, this engrossing volume will also find fans among students and scholars of cultural studies.
...

    What makes Disney tick? This theoretical cultural analysis is an alternative ride through "the happiest place on earth" that asks "What makes this forty-three-square-mile theme park the quintessential embodiment of American leisure?" Considering the park as both private corporate enterprise and public urban environment, the authors focus on questions concerning the production and consumption of leisure. Featuring more than fifty photographs and interviews with workers, this captivating exploration illustrates the high-pressure dynamics of the typical family vacation while taking the reader on a tour that looks well beyond Disney World's controlled facade....

Authors: Roy Marcot.
Hardcover, 128 pages
Publisher: The Lyons Press
Publication Date: 2005-06-01
Edition: 1st

Reviews :

    ...

Authors: Russ Banham.
Hardcover, 272 pages
Publisher: Artisan
Publication Date: 2002-11-04
Edition: 1

Reviews :

    No technological achievement has altered our world more than the introduction of the automobile into every element of our society, and no single company has been more influential in that achievement than Ford Motor Company. For the past one hundred years, we have used automobiles for our livelihood, for travel and recreation, for delivery and transport—thanks, in large part, to the vision of Henry Ford and the three successive generations of Ford leaders that have furthered his legacy.

This hundredth anniversary book is a fascinating, highly visual look into the history of an American icon—a company with a household name that has been a part of the fabric of our nation's history. Ford's story is one of inventions, personalities, legendary vehicles, setbacks, and successes, all intertwined with the most challenging and innovative century in American history.

The Ford Century represents the visual history of the man, the machine, and the company that changed the world. From the automotive assembly line to the V-8 engine; from the affordable everyman's car to the creation of a network of national highways, from the Arsenal of Democracy in World War II to today's global economy—it's all here in the most compelling and comprehensive book on Henry Ford and the Ford legacy.

With more than five hundred full-color and archival images, an unflinching, thoroughly researched text, and many special features, this book spans a complete century of goings-on at this archetypal corporation. The Ford Century covers all of the well-known subjects—the Model T, Edsel Ford, the famed Rouge Complex—plus exciting unreleased vehicles, compelling interviews, and surprising insights that are prossible only with the unparalleled access granted to the producers of this book.

Featuring a lively, personality-centered text and stunning images The Ford Century is a compelling read for car buffs, industry watchers, and connoisseurs of illustrated history alike....

Authors: Kirk Kazanjian. Amy Joyner.
Hardcover, 240 pages
Publisher: Wiley
Publication Date: 2003-10-17
Edition: 1

Reviews :

    Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books

"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor

"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter

"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow

"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR

"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee...

Authors: Lester M. Salamon.
Paperback, 563 pages
Publisher: Brookings Institution Press
Publication Date: 2002-07-01


Reviews :

    The thousands of organizations that comprise America's private non-profit sector represent a national treasure. Yet serious pressures are altering the playing field on which non-profits operate, and many are responding in ways that may undermine their popular support. Salamon, a leading authority on the non-profit sector, has joined forces with other experts and the Aspen Institute to produce this volume, an integrated assessment of the state of non-profit America and the key trends affecting its evolution. It is organized into three sections. The first summarizes critical trends and issues; the second examines each of the sector's major subsectors; and the third focuses on major cross-cutting trends and issues. This is intended as a sourcebook for sector leaders, the press, public officials and citizens concerned about the future of America's non-profit sector and eager to understand the forces affecting it....